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Purpose, Mission, Vision, Values and Virtues
Our mission to provide the best quality communities for our Resident Members. It is our privilege to take care of people in one of the most important facets of their lives – their home. Our top priority is the health and safety of our communities and fostering a very real sense of belonging for our Resident Members.
We live by our Golden Foundation in all that we do: treat others as you would like to be treated, be good, love community, have fun, and love always.
We recognize that all of these components form a virtuous circle. By creating an amazing organizational culture, our team of Associates are motivated and inspired, drive customer service satisfaction, which results in extraordinary brand loyalty and drives sustained profitability for all stakeholders.
Culture & Brand
Our Associates are our greatest asset. We strive to always stay humble, be kind and friendly and to operate in an environment that highly values difference and innovation.
We remain focused on delivering exceptional product quality across our three brands: Lifestyle, Communities and Living. The needs and interests of our Stakeholders continually push us to innovate, grow, design, expand and diversify geographically.
