Meet BWell
BWell is our commitment to building vibrant, inclusive, and resilient communities—where well-being, sustainability, and giving back are woven into everyday life, and Love Always lives at the heart of it all.
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Where Purpose Meets Love Always
We believe home is more than a place to live—it’s where community thrives. BWell is how we bring that belief to life, through purpose-driven initiatives that support our Resident Members, empower our Associates, and uplift the communities we serve.
Making a Positive Impact
Rooted in our core value of Love Always, BWell drives long-term impact to build more inclusive, sustainable, and healthier communities. We take a proactive and intentional approach by developing programs, initiatives, and strategies that align with five core pillars:
B Healthy, B Inclusive, B Charitable, B Community and, B Sustainable.




Key Actions 2024
International Women’s Day
We celebrated empowering women through community nominations and donated $2,875 to Dress for Success, supporting women’s economic advancement.
Sharing the Warmth
Boardwalk distributed 354 winter care packages to vulnerable community members, reinforcing our commitment to supporting neighbours in need.
Earth Week Challenge
Associates took on eco-friendly tasks that led to a $2,364 donation to Eco-Trust Canada—empowering everyday sustainability across our communities.
Trees For Tomorrow
In partnership with TELUS Environmental Solutions, nearly 4,000 trees were planted in Northern Alberta to help restore forests impacted by wildfires.
Project Blue Ambassadors
We launched a national mental health ambassador program, training 23 Associates to support their teams and champion well-being across our communities.
Love Always Campaign
Through community nominations, Boardwalk donated $5,000 across five charities—each representing one of our BWell pillars and our shared commitment to giving back.
Backpacks for Change
360 school supply-filled backpacks were distributed to families through Associate nominations—supporting students in starting the school year with confidence.
Kids Club Growth
Now serving over 350 children in six cities, our Boardwalk Kids Club delivers monthly activity kits, in-person events, and joyful moments to young Resident Members.
Unity in Community
Resident Members and Associates engaged in inclusive education and allyship programming, raising $3,915 for Egale Canada to support 2SLGBTQ+ advocacy.
Boardwalk Connections
Read more about the programs and initiatives helping us to build better communities.