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Meet BWell

BWell is our commitment to building vibrant, inclusive, and resilient communities—where well-being, sustainability, and giving back are woven into everyday life, and Love Always lives at the heart of it all.

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Where Purpose Meets Love Always

We believe home is more than a place to live—it’s where community thrives. BWell is how we bring that belief to life, through purpose-driven initiatives that support our Resident Members, empower our Associates, and uplift the communities we serve.

Making a Positive Impact

Rooted in our core value of Love Always, BWell drives long-term impact to build more inclusive, sustainable, and healthier communities. We take a proactive and intentional approach by developing programs, initiatives, and strategies that align with five core pillars:
B Healthy, B Inclusive, B Charitable, B Community and, B Sustainable.

B Healthy We are committed to health and wellness and recognize the importance of promoting physical and mental wellbeing.
B Sustainable We strive to provide innovative, people-first solutions that promote sustainability throughout all of our operations.
B Inclusive The diversity of our community is what helps set Boardwalk apart and we’re dedicated to remaining inclusive and accepting of everyone.
B Community Our Resident Members and Associates are our family, and we’re committed to creating a supportive environment to help them flourish.
B Charitable We recognize our responsibility to give back to the communities we live and work within, supporting initiatives that contribute to their vibrancy.

Key Actions 2024

International Women’s Day

We celebrated empowering women through community nominations and donated $2,875 to Dress for Success, supporting women’s economic advancement.

Sharing the Warmth

Boardwalk distributed 354 winter care packages to vulnerable community members, reinforcing our commitment to supporting neighbours in need.

Earth Week Challenge

Associates took on eco-friendly tasks that led to a $2,364 donation to Eco-Trust Canada—empowering everyday sustainability across our communities.

Trees For Tomorrow

In partnership with TELUS Environmental Solutions, nearly 4,000 trees were planted in Northern Alberta to help restore forests impacted by wildfires.

Project Blue Ambassadors

We launched a national mental health ambassador program, training 23 Associates to support their teams and champion well-being across our communities.

Love Always Campaign

Through community nominations, Boardwalk donated $5,000 across five charities—each representing one of our BWell pillars and our shared commitment to giving back.

Backpacks for Change

360 school supply-filled backpacks were distributed to families through Associate nominations—supporting students in starting the school year with confidence.

Kids Club Growth

Now serving over 350 children in six cities, our Boardwalk Kids Club delivers monthly activity kits, in-person events, and joyful moments to young Resident Members.

Unity in Community

Resident Members and Associates engaged in inclusive education and allyship programming, raising $3,915 for Egale Canada to support 2SLGBTQ+ advocacy.

Boardwalk Connections

Read more about the programs and initiatives helping us to build better communities.